Blogs by Danny B part 15

Blogs by Danny B

Part 15

I was never one to take shit from anyone... but when it came down to Dennis I must admit I ate some crow, we all did!

 Depending on how the Casino did the day prior normally determined the mood Dennis was in, you could tell from the look on his face what type a day it was going to be!

When you run a huge Sports Book there is always problems regardless of how much you took in that day, especially when you have over 400 workers spread out in the US & overseas. Security was always an issue with Dennis as he never trusted anyone, even if you were family, and I can give you several million reasons why.. People were robbing him left and right, from the clerks to the locals to close friends, they were clipping him and he knew it!

 The 900#s were doing well but I knew we would do better if we offered live service to the thousands that were calling that Score Phone every day, most were ESB players or players just calling for odds and scores.. The bottom line is we had access to thousands of players,  Cappers would have died to have what we had our hands around.. News papers, TV, Sports Book, Radio Shows, we could have made millions, Dennis did but not us...

 My idea was to charge 500.00 as a membership fee and than a percentage of what they made, 20-25% depending on what they were betting.. Dennis approved the live service and put me in this huge room all by myself with nothing but a desk, phone, TV & a Sports Now Pager.. Between me updating the Score Phone and pitching 900#'s and taking live calls it was impossible for me to be productive, I needed help...

 It was late October 1995 when I finally got Dennis to agree that I needed some help, everyone stateside was doing Marketing for ESB so they could not help me so I was told to find someone, and I did... What a mistake that was.......

Don't miss my next blog... it gets juicy!

Danny B ...